Send ultra-relevant emails using groups (aka email tagging) - By only sending subscribers newsletters they want to read, your overall engagement will increase To maintain a high-quality email list, start by using these 4 strategies: The most effective way to optimize your email deliverability is to keep a healthy email list made up of valid and engaged subscribers. This is, in part, why we rank first in email deliverability among our competitors. For example, at MailerLite we review all accounts before they’re cleared for sending and continuously monitor activity on our servers to ensure that they’re optimized for deliverability. When choosing an ESP, it’s important to take into account how they manage and maintain the reputation of their servers. You can send a single email per month and still maintain a good IP reputation. The benefit of shared IP addresses (using default ESP servers) is that the onus isn’t on you to maintain the heavy sending volume required to keep a good reputation. If the sending volume decreases below 50,000 emails per week, the IP reputation will begin to suffer. The benefit of using a dedicated IP address is that there’s no user activity (besides your own) that affects the IP reputation.ĭedicated IPs require “warming up” which involves sending a low volume of emails on your dedicated IP and then systematically increasing your email volume over a period of time. When using an Email Service Provider (ESP) like MailerLite, users are either using a shared IP, or a dedicated IP. IP reputation is a metric that determines how trustworthy a network is for information and communication. It’s much more engaging than something uninviting like is important in email marketing, in the guide below we'll explain why.Īn IP address is a string of numbers that identifies your computer network’s identity and location. You should also avoid making frequent changes to your “From” field names, and don’t use strange names like Use clear and reliable names like or best approach is to personalize your address using a real name, e.g. So if email client algorithms can’t determine your identity, they may assume you’re sending spam emails. Spammers will send phishing emails from domains that aren’t their own. If you send bulk emails from other domains, you are running the risk of sending your newsletters straight to the junk pile or landing on a blocklist. Why? Because MailerLite works closely with email clients, such as Gmail and Yahoo Mail, to whitelist your domain or IP address. To prevent emails from going to spam, you should always send newsletters from your own domain email that matches your website domain name. However, when it comes to bulk email delivery, it is not a good idea. It’s perfectly fine to send emails to your friend or colleague from domains like etc.
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